Ambiente 2027 Interior Looks brings together 15 brands in Hall 3.1

Ambiente, Messe Frankfurt's consumer goods fair, has announced the 15 brands that will feature in the Interior Looks area of the show, held in Frankfurt from 29 January to 2 February 2027. Set up in Hall 3.1, the area aims to connect high-end furniture and interior brands with decision-makers from premium furniture retail, interior design, contract furnishing and planning.

A curated furniture format

The organisers say they are developing Interior Looks as a curated furniture format with a strong focus on the quality and diversity of the brands represented. The area will offer a curated view of contemporary design, from furniture and lighting to complete interior concepts, complemented by further brands in Hall 3.1. The fair stresses that bringing different markets, design perspectives and project requirements together in one place creates opportunities for new solutions and connections in international projects.

15 exhibitors

The Interior Looks 2027 exhibitors announced by Ambiente are: Artanova/Horst AG, Bielefelder Werkstätten, Bretz, Christine Kröncke, Conde House Europe, Ethnicraft, Fine Furniture GmbH, Holtkötter Licht, JAB Anstoetz, Holzmanufaktur Rodam, Scholtissek Manufaktur, Signet Wohnmöbel, Sitness, Thonet and Wagner Living.

From a home textile perspective, the most notable name on the list is JAB Anstoetz. The group, based in Bielefeld, Germany, is known for its curtain and upholstery fabric collections; its presence alongside furniture brands in Interior Looks signals that upholstery fabric will be presented as an integral part of the interior concept. The fair's photographs also feature a velvet-covered curved sofa, modular seating in pink and red tones finished with cushions, bouclé armchairs and a bed with a fabric headboard. Upholstered furniture makers such as Bretz, Bielefelder Werkstätten, Signet and Wagner Living are also in the selection.

What it means for upholstery suppliers

Contract furnishing and hotel projects are among the most active areas of demand in Europe for upholstery fabric producers. A format that gathers furniture makers, interior designers and project planners in one hall gives fabric suppliers a close view of which textures and colours are going into projects. With its January dates following Heimtextil, Ambiente is also a second stop for buyers following the home textile season.

Source: Ambiente / Messe Frankfurt