JAB Anstoetz presents DOODLE rug with soft texture
The DOODLE rug, part of JAB Anstoetz Flooring's FLUFFY FELLOWS collection, stands out with its lively curves and soft natural tones.
JAB Anstoetz presented the DOODLE rug from the FLUFFY FELLOWS collection. The Germany-based company highlights the rug with its lively curves and soft natural tones.
According to the company, the DOODLE rug has a look that invites one to snuggle in and feel at home. The name of the collection also comes from this association: FLUFFY FELLOWS, meaning cuddly friends.
When placing a rug product, size selection is one of the most important decisions shaping the look. The rug size is chosen according to the furniture arrangement; having the front legs of a seating group rest on the rug is widely applied in the sector as a way to unify the area. A soft-textured rug in natural tones can give such seating areas a warm focal point.
There is also an established practice in terms of use and care: placing a non-slip pad under the rug both increases safety and extends the life of the rug. In woven rugs, the knot and pile structure, and in kilims, the flat-weave technique, determine the appearance of the surface. For this reason, interior designers and buyers consider the surface texture together with the intensity of use in the space when choosing a rug.
JAB Anstoetz's move reflects an approach in the rug category that emphasizes tactile comfort and a natural color palette. The company shares further information about the collection and new textiles through its digital channels and directs interested parties to these channels to follow product news.
Turkey's position in machine-made rugs
To understand the size of the rug market, it is necessary to look at export figures. In machine-made rug (HS 5702) exports, Turkey became the world's first in 2024 with 2.24 billion dollars. In the same year, China recorded 0.80 billion dollars and India 0.70 billion dollars in exports (UN Comtrade 2024). This picture shows that the design-driven collections of European brands compete in and complement the same market as Turkey's production scale.
Source: JAB Anstoetz (Instagram).
This content was compiled with AI assistance from the cited source. (EU 2024/1689 Art. 50)
Source: JAB Anstoetz Instagram ↗
Background: our earlier coverage
- True Knot Enters Rug Market With Festival Collection
Rug brand True Knot has launched on the market with its festival collection. The collection includes the Baroque design for dining rooms and the Ember design, which uses teal, red and saffron gold.
- Carpet tile demand: Office renovations drive commercial sales growth
According to Floor Daily data, demand for carpet tiles is recovering as commercial office renovations gain momentum. Executives at Shaw Contract and Mohawk point to modularity and sustainability as key strengths.
