La Maison Pierre Frey showcases CHROMA fabric and La Chambre Nomade

La Maison Pierre Frey showcased its contribution to the "La Chambre Nomade" installation exhibited at the equiphotel fair in Paris. The work, designed by Paul Emilieu, was conceived as a modular and reversible bedroom. The French company was among the collaborating partners of the installation.

La Chambre Nomade carries the signature of Paul Emilieu. This layer aims to bring a sense of calm and privacy to the space. The installation treats a bedroom not as a fixed volume but as a structure that can be rearranged and, when needed, reversed. This approach offers a notable example for interior architects who want to consider textiles in multiple roles, such as walls, dividers and cladding, in both residential and hotel spaces.

Velvet is a woven fabric whose surface consists of a dense, short pile. Because the pile reflects light differently depending on the viewing angle, the colour in velvet appears deep and its tone variable. This structure makes velvet a fabric frequently used not only for upholstery of sofas, armchairs, poufs and headboards but also for heavily draped curtains. In terms of care, it is recommended that velvet be stored rolled rather than folded so the pile is not crushed; crushed pile can be restored with steam. The cleaning method is always chosen according to the manufacturer's care instructions.

In the same showcase, La Maison Pierre Frey also presented its CHROMA fabric. Details about the fabric are available on the company's product page.

Upholstery fabrics are used to cover furniture such as armchairs, sofas, chairs and headboards, and they have a denser weave than curtain fabrics. Usage intensity is the decisive factor in selection: frequently used seating areas call for hard-wearing, tight weaves, while decorative pieces may use more delicate surfaces. The pattern and texture of an upholstery fabric are assessed together with the form of the furniture; large patterns look more balanced on large surfaces, while small patterns and plain colours suit smaller pieces.

The company's role in this staging project shows that fabric manufacturers are not only selling products by the metre but are also taking part in projects at the scale of a space together with designers.

Across the sector, the picture is as follows: global home textile exports reached 109.6 billion dollars in 2025. China held the first place with a 54.5 percent share, while Türkiye ranked sixth with 2.70 billion dollars (Republic of Türkiye Ministry of Trade, Home Textile Sector Report 2026). These figures show how competitive the setting is in which design-led projects by European brands operate in the global home textile market.

In curtain selection, the drape of the fabric, the extent to which it filters daylight and the intended use of the space are considered together. When measuring curtains, the allowance needed for the fabric to be gathered in pleats is taken into account alongside the width of the window. These details become decisive for wholesalers and importers that supply curtain and upholstery fabrics when planning orders.

Source: La Maison Pierre Frey.

This content was compiled with AI assistance from the cited source. (EU 2024/1689 Art. 50)