Sandberg Wallpaper showcases Swedish wallpaper collection in its 50th year

In its 50th year, Sandberg Wallpaper showcased wallpaper from its Swedish Wallpaper Art line. The company emphasizes that genuine handcraft lies at the center of the process, from the workshop where the first brushstroke was made to the walls of homes.

Hand-painted patterns draw on Swedish nature

According to the company, each pattern draws inspiration from the calm poetry of Swedish nature and is prepared by hand painting. The aim is for the patterns to be a timeless and lasting part of the home throughout every season, and to be loved across generations. Sandberg Wallpaper thanked customers who embrace its art and heritage in their everyday lives for the interest shown over fifty years and celebrated the 50th year of timeless design.

Every pattern is first drawn by hand

According to the company's own presentation, the designs are built on a love of detail. Each piece is initially drawn entirely by hand; numerous sketches and ideas are reviewed for each design, and work continues until the company's distinctive expression and timeless color palette are reached. The names of the designs carry the stories of the people and places that inspired them. Color and pattern inspiration mostly comes from the Swedish landscape and the surrounding nature, and the patterns also pay tribute to historical and cultural heritage. The design team looks for inspiration in an old archive that holds historical patterns and, starting from today, develops new expressions that will last for generations.

The role of the pattern in wall coverings

Wallpaper and wall coverings are among the interior surface materials that define the character of a space through pattern, texture and color. A patterned wall often becomes the focal point of a room. Before application, the substrate should be flat, clean and dry, and for patterned products it is recommended to allow extra material so that the pattern repeat can be aligned. Wall coverings can be matched with curtains, upholstery and cushions in the same color family to create a coordinated decor. In this respect, hand-drawn patterns can also be a starting point for projects considered together with home textile products.

Company background and headquarters

In its own presentation, Sandberg Wallpaper states that it aims for a top-tier position in the Swedish Wallpaper Art field. The company says that in 2026 it celebrated 50 years of handcraft, bringing together a heritage dating back to the 1920s with contemporary hand-painted design. The company, founded by the Sandberg family, is today part of Gimmersta Group, which has specialized in wallpaper since the 1920s. Its offices are located in Borås, Sweden, from where it operates worldwide.

On its website, the company also announces that it promises premium quality and offers free delivery worldwide.

This content was compiled with AI assistance from the cited source. (EU 2024/1689 Art. 50)