La Maison Pierre Frey showcases its outdoor collection in China for the first time

La Maison Pierre Frey presented its new outdoor furniture collection in Shanghai at an autumn gathering it organized together with Linda Lee Design. The collection made its first presentation in China at this event. Alongside the furniture, a selection of high-performance fabrics, wall coverings and rugs was also displayed.

The France-based company held the gathering in a garden villa in Shanghai's former French Concession area. The event lasted two days and, according to the company, was structured around a program highlighting art, heritage and craftsmanship. The villa hosted a dialogue between different cultures and creative approaches. The event falls on 14 November 2026 in the calendar.

Two brands, one program in Shanghai

Linda Lee Design was the partner for the gathering. This program, in which Pierre Frey had the opportunity to show its outdoor collection to the Chinese market for the first time, also revealed that the company is not limited to a single product group. The display of fabric, wall covering and rug selections alongside the furniture in the same space created a presentation framework in which different categories of home textiles could be considered together.

The source does not provide the collection's name, number of pieces, materials used or pricing information. The participants in the event were also not disclosed.

A look at wall coverings and upholstery

The product groups in the presentation follow usage logic familiar to the sector's interior architects and wholesalers. Wallpapers and wall coverings are used as surface materials that define a space's character through pattern, texture and color. Textured coverings give walls depth and a tactile effect compared with plain paint, and a patterned wall often becomes the focal point of a room. Before application, the surface should be flat, clean and dry. For patterned products, it is recommended to allow extra material so that the pattern repeat can be aligned.

Wall coverings, curtains, upholstery and cushions can be matched within the same color family to create a cohesive decoration. The display of fabric, wall covering and rugs together at the Shanghai presentation aligns with this holistic approach.

Upholstery fabrics, in turn, are described as fabrics with a denser weave than curtain fabrics, used to cover furniture such as armchairs, sofas, chairs and headboards. Usage intensity is the decisive factor in selection: in frequently used seating areas, abrasion-resistant dense weaves are preferable, while more delicate surfaces may be chosen for decorative pieces. Large patterns look more balanced on broad surfaces, while small patterns and plain colors work better on smaller pieces.

Competition in rugs

The rug selection in the presentation points to one of the most competitive segments of home textiles. In exports of machine-made rugs (HS 5702), Türkiye ranked first worldwide in 2024 with 2.24 billion dollars. China followed with 0.80 billion dollars, and India with 0.70 billion dollars, behind Türkiye (UN Comtrade 2024). This picture suggests that China matters not only as a producer but also as a market where upper-segment products are showcased.

About the company

La Maison Pierre Frey is a France-based company active in curtain and upholstery fabrics. The gathering in Shanghai is recorded as the first presentation in which the company showed its outdoor furniture and home textile products together under one roof in China.

This content was compiled with AI assistance from the cited source. (EU 2024/1689 Art. 50)