Nina Campbell Rearranges Store for Christmas as Design Teams Work On-Site

Nina Campbell showcased a working day in which its design and studio teams gathered in the store. Due to a day-long failure of its email systems, the company had to pause its usual workflow; the teams instead turned to the store to gather inspiration. The store was also rearranged for Christmas on the same day.

According to the company, the disruption in its email infrastructure lasted throughout the day. Design and studio teams spent their time in the direct sales area rather than at desks. This gave them the opportunity to evaluate products in a store setting, the way consumers see them. The company described this approach as "making do"; in other words, the outage became an opportunity that moved the teams onto the shop floor.

Christmas rearrangement and shopping event

The store rearrangement, meaning the repositioning of products for the Christmas period, was completed ahead of the shopping event the company will hold next Thursday. Preparing the window and sales area before the event reflects the company's effort to highlight its seasonal presentations at the retail point. The post also noted that new products are being presented under Christmas 2026. No details were given on which products will be featured at the event.

On the retail side, seasonal rearrangement is an established practice in the decor sector. Updating in-store presentation by period helps customers understand how a product will look within a space. In product groups considered together with the space, such as curtains and upholstery fabrics, showing fabrics side by side and in real use scenarios makes the selection process easier.

In curtain selection, fabric drape, how much daylight it filters and the intended use of the space are considered together. When measuring, the allowance needed for the fabric to gather in pleats is factored in alongside the window width; for a full look, curtain width is kept noticeably wider than the window. Curtains that run from the ceiling or cornice line down to the floor make a ceiling appear higher. Layers such as a backdrop curtain, sheer and blind can be combined to provide both privacy and light control. Store presentations are one way of showing such layered arrangements directly to customers.

For upholstery, the intensity of use is the decisive factor. Dense, wear-resistant weaves can be chosen for frequently used seating areas, while more delicate surfaces may suit decorative pieces. The pattern and texture of upholstery fabric are assessed together with the furniture's form; large patterns look more balanced on wide surfaces, while small patterns and plain colors work better on small pieces.

Nina Campbell is a UK-based company active in the curtain and upholstery fabric field. The company combined this working day, which brought its design and studio teams together with the store environment, with preparations for its Christmas period presentation. It is not yet clear whether the company will share new information about its Christmas 2026 presentation following Thursday's shopping event.

Source: Nina Campbell (Instagram)

This content was compiled with AI assistance from the cited source. (EU 2024/1689 Art. 50)