JAB ANSTOETZ presents PRIMAVERA, an embroidered fabric with 9 thread colours
German fabric house JAB ANSTOETZ presented PRIMAVERA (JA7180), an embroidered decorative fabric from its new SECRET GARDEN collection, on Instagram: the floral design is stitched with up to nine embroidery colours and different thread materials, giving each colourway its own character.
JAB ANSTOETZ presented PRIMAVERA (JA7180), an embroidered decorative fabric from its new SECRET GARDEN collection, in a video posted on its Instagram account on 24 October. According to the post, a floral pattern of blossoms, leaves and an interplay of colours comes to life on the fabric piece by piece; up to nine embroidery colours and a variety of thread materials give the design depth and make each colour variation unique in its own way. The post was published with the hashtag #madeinbielefeld.
Multicoloured embroidery on a silk-look ground
According to the collection page on the company's website, PRIMAVERA renders a classic floral design as intricate multicoloured embroidery; on a silk-look base fabric, blossoms and leaves unfold in finely coordinated colours. The company says the complexity lies in the pattern design: depending on the colour scheme, nine different embroidery colours and two different yarn materials are combined in new ways, which gives each variant a different feel. The company adds that the fabric is as straightforward to use as it is decorative and high-quality.
SECRET GARDEN: embroidery, jacquards, upholstery and sheers
According to the same page, detailed embroidery adds three-dimensional accents in the SECRET GARDEN collection while jacquards create finely graded patterns; the range is complemented by easy-care upholstery fabrics and sheer fabrics. The company states that modern yarns make the fabrics suitable for everyday use without compromising their natural character. The page lists the textured sheer AMARI VOL. 2 in 38 updated colours and CALMIRA in 31 colours, and says two washable, stain-protected upholstery fabrics complete the collection: CHALET, a blend of bouclé and chenille, and LIANA, which imitates the texture of linen. The company's press page lists the collection under Autumn/Winter 2026.
What is still missing for curtain makers and wholesalers
Neither the post nor the company's website gives the width, fibre composition or total number of colourways of PRIMAVERA; buyers need to consult the product page or a dealer for these details.
Background: our earlier coverage
- JAB ANSTOETZ Introduces WHISPER WOOD Jacquard Fabric
JAB ANSTOETZ introduced its WHISPER WOOD jacquard fabric with branch and leaf patterns, along with the SECRET GARDEN collection, through its Instagram account.
