News
From the industry

Domestic Market Focus and Professional Standards in Home Textiles: A New Era
As price competition stiffens in overseas markets, the Turkish home textile and curtain sector turns its focus to the domestic retail channel and professional certification standards. Tariffs and scale economies compel strategic transformation.

2026 Color and Pattern Trends in Home Textiles: Interior Designer and Retailer Perspectives
Color and pattern trends in 2026 home textiles are analyzed from the perspective of interior designers and retailers. Naturalness and sustainability offer Turkish manufacturers a strategic competitive advantage.

Growth Hits a Ceiling in Vietnam's Textiles: A Competitive Window for Turkey
Deceleration in Vietnam's textile exports creates distinct competitive opportunities for Turkish manufacturers. Digitalization and the green transition emerge as critical determinants of global market leadership.

SME Digital Transformation Support Program: Artificial Intelligence and Concrete Criteria
KOSGEB's SME Digital Transformation Support Program encompasses advanced technologies including artificial intelligence. Key application requirements and strategic financial thresholds for Turkish textile manufacturers are outlined in this guide.

JAB Anstoetz Strengthens the Premium Market with Showroom Investments in Its 80th Year
Preparing to celebrate its 80th anniversary in 2026, premium fabrics and interior design powerhouse JAB Anstoetz Group opened a new flagship showroom in Hamburg and refurbished existing locations, reinforcing the vital value of tangible customer experiences in high-end textiles.

Industry 4.0 in Home Textiles: Smart Manufacturing Systems and Operational Efficiency
The convergence of IoT, AI, and digital twin technology transforms home textile and shading production. Turkish mills leverage smart manufacturing to compress unit costs and elevate global competitiveness.

Capacity and Market Trends in Global Home Textile Manufacturing: Overview
In-depth examination of capacity and emerging trends in the global home textile market. Competitive strategies, new destinations, and sustainability initiatives for Turkish mills.

Artificial Intelligence Transformation in Home Textiles: Implementation Guide from Producer to Retailer
Artificial intelligence (AI) adoption across the home textile supply chain is revolutionizing operations from factory floors to retail storefronts. This guide details practical applications and Turkish state incentive frameworks for manufacturers, wholesalers, and retail operators.

Support Easing Exporters' Burden: State Subsidies for Testing and Certification Costs
The Ministry of Trade's Market Access Documents Support significantly curtails quality testing and international certification expenses for Turkish home textile, curtain, and upholstery manufacturers. Backed by an upper limit of 19,728,672 TL valid through 2026, this grant strengthens export competitiveness.

Heimtextil 2027 Calendar Finalized: Early Preparation Guide for Turkish Exporters
The global epicenter of home textiles, Heimtextil, will take place on January 12-15, 2027, in Frankfurt. Early booth planning, trend alignment, and strict 2026 OEKO-TEX/PFAS compliance are vital.

Five-Year Overview in Home Textile Exports: What Do the Figures Reveal?
Turkish home textile exports decreased from $2.3 billion to $1.7 billion over the past five years. However, a 23% surge in exports to Egypt and robust expansion in technical textiles unlock promising avenues for the sector.

Küçükçalık and Premier Home's $50 Million Green Transformation Move
Turkish home textile giant Küçükçalık and Premier Home are accelerating their green transformation goals with $50 million in sustainability financing from the IFC. This investment covers projects for a new recycling facility, solar energy, and production line expansion.
Bring your company to the industry’s digital home.
Manufacturer, dealer, architect or supplier — take your place on TRTex. Sign up or write to us; our team will get in touch.